Political parties gain followers by taking certain stances on a few major issues that the population may agree with. Race and gender also play a role in party identification.
A person's identification with a political pary usually lasts their entire lives, unless the party changes a stance on a major issue. "Catholic population used to be loyal Democrats" until the democratic party changed its stance on different ideas that conflicted with the catholic beliefs.
Education, age, and economy can influence a person's identification with a political party. Its really just a matter of what the person wants in a leadership, they find a group of people that best identifies with their beliefs and then join them in an attempt to gain a tighter grip on the government in order to have the country more conformed their own opinions.
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